Look at Similar Articles: What articles have you cited in your paper? Where are they publishing? You may also want to consider updating your search in some key subject databases, to see if there's anything else relevant that's been published since your paper was completed.
Find Other Relevant Journals: Consider what other journals are out there, especially if you are looking beyond your immediate subject area. Journal directories such as Ulrich's Periodical Directory and Directory of Open Access Journals (DOAJ) can be searched for journals of interest.
Consider Journal Reputation: A journal’s Impact Factor is one measure of reputation, but not always the most relevant. Some emerging disciplines may not be large enough to have an impact factor, or, if you are looking to publish in a Canadian journal, note the dominance of U.S./Britain journal publications. Some key tools to determine journal rankings include ISI Journal Citation Reports and Scimago.
Review Submission Guidelines: When you have a list of potential target journals, visit and read the websites for these journals. Every journal should have a page that provides submission guidelines, e.g. what type of submissions they publish, etc. If journals on your list are not a match for your manuscript based on the factors listed in the submission guidelines, you may wish to continue looking elsewhere.
Factors to Consider:
Have a back-up plan: When you have chosen the journal you think is the best fit for your study and your goals, it is usually a good idea to also identify your second- and third-choice journals. That way, if your paper is rejected from your first-choice journal, you have other options.
Be persistent - don't feel like if you've been rejected from one journal, that it’s a comment on the quality of your work. In many cases, it just may not be a good fit for the journal. Identifying journals for publication can take time, so don't get discouraged!