If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.
The Art and Craft of Case Writing by William Naumes; Margaret J. Naumes
Call Number: LB1029.C37 N38 2011
Publication Date: 2011-10-15
Filled with helpful checklists, charts, and suggestions for further reading, this practical, comprehensive, and multidisciplinary guide takes readers through the entire case-writing process, including skills for writing both teaching cases and research cases. This edition includes new discussions of students as case writers, and how to interpret and respond to reviews, as well as updated and expanded material on video, multimedia and Internet cases.
Case Study Research for Business by Jillian Dawes Farquhar
Call Number: HD30.4 .F365 2012
Publication Date: 2012-03-06
Using a step-by-step approach, Case Study Research for Business takes students right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting work. The book takes a multidisciplinary approach to case study research design by drawing on both positivist and interpretivist schools of thought to improve student understanding of these critical research traditions. It covers contemporary topics such as research ethics and includes practical examples from all areas of business. Pedagogical features including vignettes, exercises and cases which directly relate to business research.
Business Case Coaching: Coaching Tips for Producing Winning Business Case Teams by Mandy Kendall
Call Number: HF1111 .K46 2013
Publication Date: 2013-09-24
Winning Business Case Analysis TeamsBe the best coach for your Business Case Analysis teams. This book is written from years of practical experience in coaching business teams and teams of undergraduate students competing in business case analysis competitions. It is primarily targeted at the business case coach rather than the team members. However, the team members would benefit from understanding the coaching role in the process.