The World Advertising Research Center (WARC) provides articles on advertising, marketing, brands and campaigns. It includes case studies (900 on Hospitality & Tourism alone), marketing intelligence, best practice guides, consumer insight, industry trends, news, data and forecasts, trends in TV viewing, newspapers and other media, economic and demographic data, profiles of major brand owners and more.
WARC is our top database for case studies. For additional options, check out the article databases or our guide below.
Hospitality & Tourism Index is a bibliographic database covering scholarly research and industry news relating to all areas of hospitality and tourism. This comprehensive index combines the records of three collections: Cornell University’s former Hospitality database, Articles in Hospitality and Tourism [AHT], and the Lodging, Restaurant & Tourism Index [LRTI]. Coverage goes back to the early 1960s. Major indexing coverage includes demographics and statistics, development and investment, food and beverage management, hospitality law, hotel management and administrative practices, leisure and business travel, market trends, technology and more.
Designed to help business researchers balance theoretical and practical learning, and acquire the research skills that will make them successful in their courses and careers, ProQuest One Business is a complete business library containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more.
Leisure Tourism contains records selected from the CAB ABSTRACTS® database. It brings together an archive of worldwide information for all those interested in the research and strategic development of leisure, recreation, sport, tourism and hospitality activities, facilities, products and services. Maximum 4 simultaneous users
Business Insights: Global provides company and industry intelligence on thousands of global companies. It includes periodical articles, news articles, and press releases; investment reports; corporate chronologies and company histories; brands and product information; industry and company rankings; financial overviews; industry overviews; and HR law case digests. Searches can be done on company name or ticker symbol, industry code/description (SIC or NAICS), subjects in article, geographic search, or personal name. Searches can be limited by journal name, date range, or content area.
This database provides full-text coverage of top business, management and economics journals and periodicals. These valuable publications cover topics such as accounting, banking, finance, international business, marketing, sales and more.
GreenFILE offers information covering all aspects of human impact to the environment. Its collection of scholarly, government and general-interest titles includes content on global warming, green building, pollution, sustainable agriculture, renewable energy, recycling, and more.
OECD iLibrary is OECD’s Online Library for books, papers and statistics and the gateway to OECD’s analysis and data. It replaces SourceOECD, and hosts all content so users can find – and cite – tables and databases as easily as articles or chapters.
This database, with 600 full text titles, is the most comprehensive Canadian reference collection available today. Accessible to readers and researchers at every level, CBCA Complete features a highly-respected, diversified mix of publications, including scholarly journals, trade publications, dissertations, books, newspapers and magazines.