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Marketing 100 Situation Analysis

A guide to top Library resources for MKT 100 Situation Analysis project

General Tips

This guide will introduce you to top Library resources for Marketing 100's Situation Analysis project, as well as to sources for more information, library tools and research guidance.

Note that examples use the topic of a Situation analysis of Amazon introducing Zoox self-driving taxis in Canada. Though your Situation analysis may be on a different topic, the same tools and tips should apply.

General Search Tip: try using a variety of keywords in the different sources below. For example, if you are not finding results searching for self-driving cars, try autonomous vehicles. If you are not finding results searching for taxis, try cabs.

 

Consumer Behaviour and Beliefs, and Industry Information

Video: How to Use Mintel

Video: How to Use IBISWorld

Video: How to Use Statista

Articles - Newspapers, Professional Trade Publications, Academic Journal Articles

Library Catalogue - Advanced Search

The Advanced Option lets you set a Geographic location to help you restrict your results to Canada. Use one drop-down that says “all fields” and set it to Geographic location, then enter Canada. Use another box or boxes to enter your keywords (see example below)

Example Search

advanced search screen